Milestones Explore the original creations, innovations and landmark events that have made the LVMH group what it is.
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Explore the original creations, innovations and landmark events that have made the LVMH group what it is.
1593 The Sauvage family acquires Château d’Yquem and transforms it into a wine estate. From generation to generation, it builds upon the reputation of this exceptional vineyard.

At the instigation of Nicolas Ruinart, the first ever champagne House is founded, which still bears his name today.

1780 Marie-Etienne Nitot founds Chaumet, a Maison which still continues to nurture Parisian jewelry-making savoir-faire.
1816 By creating the riddling table that would go on to facilitate the disgorgement of deposits after fermentation, Barbe Nicole Clicquot Ponsardin revolutionizes the champagne world and paves the way for success in the commercialization of champagne.
1846 Loewe is founded in Madrid. Since then, the Maison has been artfully perpetuating its savoir-faire: from the selection of the finest leathers to the creation of iconic pieces of leather goods and ready-to-wear.
1852 By establishing Le Bon Marché, Aristide and Marguerite Boucicaut creates the concept of the department store.
Bon Marché
1859 Focused on its international customers since the very beginning, Hennessy ships its cognac to China for the very first time.


1854 Louis Vuitton founds his House in Paris.
1889 Created by Aimé Guerlain, Jicky becomes the first fragrance in the world to use synthetic raw ingredients in its composition.
1889 With his cask containing the equivalent of 200,000 bottles, Eugène Mercier, an avant-garde communicator, makes a big impact at the Paris World's Fair.
1895 Alessandro Berluti founds the eponymous House. The Alessandro model pays tribute to the inimitable style that he established, the epitome of timeless elegance and visionary creativity.
1924 Originally from Piedmont, Pietro Loro Piana establishes his wool House. Since then, the House has grown while managing to perpetuate its family values and craftsmanship, which have been passed down through six generations.
1947 Considering fragrance to be the finishing touch for any outfit, the designer Christian Dior launches Miss Dior during the presentation of his first ready-to-wear collection, and in the process, creates the concept of overall luxury.

By asking Audrey Hepburn to pose for an advertisement of L'Interdit, Hubert de Givenchy makes his muse the very first ambassadress in the history of perfumery.

1960 The snake is designated as the main symbol of Bulgari, giving rise to the iconic jewelry collection known as Serpenti.
1960 Two American entrepreneurs create DFS, which is currently the world leader in the sale of luxury products to international travelers. In 1982, Andy Warhol designs the House's logo.
1969 TAG Heuer revolutionizes the world of timepieces with the Monaco and its square case.
1969 Zenith launches El Primero, a chronograph caliber with automatic winding. It remains the market leader today.
1979 Crafted with only Chardonnay grapes grown on a single walled parcel spanning just 1.85 hectares in the heart of Champagne, the first Clos du Mesnil vintage by Krug is produced.
1987 The merger between Moët Hennessy and Louis Vuitton produces LVMH, the world leader in luxury products.
1992 Louis Vuitton opens its first store in Beijing, China, inside the prestigious Peninsula hotel.
1992 LVMH founds a division focused on the environment.
1998 hzqtmz.commissions the artist Olivier Debré to create a stage curtain for the Shanghai Opera house.


1999 Sephora launches, one of the very first online shopping sites.

LVMH establishes its
Watches & Jewelry division.  

1999 A tribute to Christian Dior's love of flowers, J'adore becomes an iconic perfume as soon as it is launched.
1999 LVMH opens its headquarters in New York, in a building designed by the architect Christian de Portzamparc, winner of the Pritzker prize.
2000 The London-based LVMH House, a training center for Group leaders, opens its doors.
2002 Hennessy, Parfums Christian Dior and Veuve Clicquot carry out their first carbon assessment (Bilan carbone®).
2005 During the Expo 2005 in Aichi, Louis Vuitton exhibits a pavilion of salt, as a symbol of its commitment to protecting the environment.
2005 The Watches & Jewelry division becomes a member of the Responsible Jewellery Council (RJC).
2006 As a tribute to its bond with the United States, Moët & Chandon lights up the Statue of Liberty to mark its 120th anniversary.
2007 FENDI makes a big impact by organizing a fashion show on the Great Wall of China.
2008 LVMH lends its support to the Picasso and the Masters exhibition in Paris.

Right from its launch, the Luggage bag by
Céline naturally becomes
an essential item. 

2010 LVMH is a partner to the French Pavilion during Expo 2010 in Shanghai.
2010 LVMH joins forces with the prestigious Central Saint Martins in a partnership through which the Group commits to welcoming students from the school to its Houses and distributing study grants.
2011 Château Cheval Blanc opens its new ultra-modern winery, the work of architect Christian de Portzamparc.

LVMH launches the first edition of its Journées Particulières
and opens the doors of its Houses to the general public.


Unveiled during the first fashion show by designers
Humberto Leon and Carol Lim for Kenzo,
the tiger instantly becomes an icon
of the House. 

2013 LVMH launches the LVMH Prize for Young Fashion Designers, which spotlights the talents of a new generation of designers.
2013 LVMH opens Hélios, its new Perfumes and Cosmetics research center in France, inside a building certified as being of High Environmental Quality (HQE).
2013 With his Balloon Venus, Jeff Koons designs the gift set for Dom Pérignon Rosé Vintage 2003.

LVMH opens its second Cheval Blanc hotel on the island of Randheli,
in the heart of the Maldives archipelago. 


2014 In Paris, LVMH inaugurates the Fondation Louis Vuitton, an exhibition space designed by the architect Frank Gehry to house contemporary art.
2014 LVMH launches the Institut des Métiers d'Excellence, a vocational training program that allows the Group to pass on unique skills and savoir-faire to new generations.
2015 Designed by French architect Christian de Portzamparc, the new Dior flagship in Seoul is a striking and spectacular expression of iconic Dior codes.
2015 Berluti has inaugurated a new shoes and leather goods manufacturing facility in Ferrare, in northern Italy. Spanning over 8,000 square meters, the new production unit will support Berluti’s expansion.
2016 The Fondation Louis Vuitton has enjoyed huge success with the exhibition “Icons of modern art. The Shchukin Collection”. The exhibition reunites for the first time since 1948 masterpieces from the exceptional collection built by Sergei Shchukin, which have been displayed separately in the Pushkin Museum in Moscow and the Hermitage Museum in Saint Petersburg.
2016 Located in the heart of Grasse, the cradle of the world’s perfume industry, Les Fontaines Parfumées is now home to the ateliers where Louis Vuitton and Parfums Christian Dior fragrances are created. Both Maisons are committed to supporting local producers while promoting the unique savoir-faire of French haute parfumerie across the globe.
2016 Founded in Cologne in 1898, trunk and leather goods maker RIMOWA is the first German Maison to join the LVMH Group. With its innovative and superb quality products, RIMOWA is today a leader in premium luggage for demanding travelers.
2017 After two years of work, Hennessy unveiled Pont Neuf, its new cognac bottling and logistics site. The new facility will enable Hennessy to reach eight million cases shipped per year!
2018 LVMH and Kering have drawn up a charter on working relations with fashion models and their well-being
2018 The LVMH group inaugurates the Manifattura Thélios, a new Italian production site dedicated to eyewear.
2019 LVMH increases presence in luxury hospitality sector with the acquisition of Belmond, established in 1976 and operating in 24 countries.
2019 LVMH partners with Secours populaire to launch “Une Journée Pour Soi” (“A Day All Your Own”) initiative to support women in vulnerable situations in six French cities.
2019 LVMH has partnered with Robyn Rihanna Fenty to create a new luxury Maison developed by Rihanna : Fenty
2020 Louis Vuitton Men’s Artistic Director Virgil Abloh imagined a striking cruise-themed traveling event to present his Men’s Spring-Summer 2021 collection.

The first edition of LVMH Watch Week took place in Dubai, giving LVMH an opportunity to showcase the complementary positions of its watchmaking Maisons – Bvlgari, TAG Heuer, Hublot and Zenith – welcoming journalists and retailers from around the world.

2020 LVMH and its teams stepped up to help fight the Covid-19 pandemic with solidarity actions including manufacturing of hydroalcoholic gel, masks and gowns for healthcare and municipal establishments, as well as non-profits. LVMH also made a donation to the Insitut Pasteur in Lille to support development of a Covid-19 treatment.
2021 Tiffany & Co. joins the LVMH group.