We are in 1916 when the Italian baron Carlo Magnani travels the epicentres of culture – Paris, London, New York. And this is the moment when he decides to create a fragrance destined for timeless success: Colonia. Fresh and modern which reflects the expression of Italian gentlemen style. In the 1930s, it became the perfume of the era. In the 1950s, Colonia attained international success, when Hollywood actors, invited to Italy by the great masters of Italian cinema, discovered its intimate and refined notes in the historic bespoke tailors’ shops. The international success of Colonia continued to exert an immutable appeal through years remaining the preferred fragrance of international connoisseurs. It was the first real Italian cologne.

Today, Acqua di Parma is a leading player on the luxury market, thanks to the production of a series of true masterpieces of traditional Italian craftsmanship.