Cha LingBorn from an ecological dream – protecting tea forests in Yunnan, China that are thousands of years old – the newest cosmetics Maison developed by LVMH Research proposes eco-designed beauty products formulated from detoxifying and regenerating Pu’ER tea.
Creation date: 2016
CEO: Laurent Boillot
Head office: 24 rue Jean Goujon, 75008, Paris
IconCha Ling’s top-selling Infusion Serum is a powerful age defying treatment that reduces fine lines and wrinkles while firming and increasing the elasticity of the skin. With the highest concentration of B-DT ComplexTM, and ultra-hydrating texture it effectively counters the effects of skin ageing.
The ultimate detox ingredient: forest Pu’Er tea
In the Yunnan province of Southwestern China, at 1,500 meters in altitude far from any pollution, hidden tea forests thousands of years old – among the oldest in the world – produce the rare, pure original Pu’Er tea. Pu’Er accounts for just 0.1% of the world’s tea production.
Cultivated in one of the planet’s richest ecosystems with neither pesticides nor fertilizer, Pu’Er forest tea contains an abundance of anti-oxidizing molecules whose benefits for beautiful skin have long been recognized.
LVMH Research focused on the properties of this exceptional tea and its natural fermentation process to develop B–DT ComplexTM (Bio-Detox), a powerful cosmetic complex containing extracts of young Pur-Er tea leaves selected for their anti-oxidant effects and Pu-Er tea leaves that have been fermented for a minimum of three years, for their anti-ageing effects.This brings the skin the full molecular richness and complexity of these tea leaves for a holistic beauty, while guaranteeing the most natural and safe formulations.
A Maison committed to protecting a unique heritageProtecting and promoting biodiversity figure at the very heart of the CHA LING philosophy. This powerful founding vision guarantees the quality and performance of its products, manifested through concrete commitments. CHA LING’s commitments to protecting and promoting biodiversity include eco-packaging matched to the product content amounts, without secondary packaging, made from sustainable and recyclable materials. Cosmetics ingredients in formulas are sustainable and traceable, with a guarantee of at least 85% natural ingredients on average. Eco-friendly ingredients are clearly listed and ten-year contracts have been signed with suppliers and producers to sustain these commitments. The Tea Garden project is emblematic of CHA LING’s commitments. It has already contributed to the reforestation and planting of 20 hectares (50 acres) of tea trees in their original ecosystem in southern Yunnan.
- 2016 CREATION OF CHA LING
- 20 ha Replanted with forest tea trees in Yunnan province
- 87% THE AVERAGE RATE OF NATURAL INGREDIENTS