Ardbeg



Ardbeg
Creation date: 1815
CEO: Thomas Moradpour
Head office: The Glenmorangie Company, The Cube, 45 Leith St, Edinburgh, EH1 3AT - Scotland
Website:
Identity

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Ardbeg’s untamed island home of Islay, has an abundance of soft water, fertile soil and precious peat – making it a prolific producer of distinctive, world-famous whiskies. The Ardbeg Distillery perches on its wild south coast. Islay is a land steeped in history. Celtic monks, raiding Norsemen and 19th-century smugglers have all played their part in Ardbeg’s story. Islay’s dramatic past lives in the brand to this day.
Insights

“Ardbeg is the most incredible Distillery, and the whisky is but one important element of its magic. Stand on the pier with a dram of Ardbeg in hand, and take in the sea air – you’ll know you are in a very special place.”
Inspiration
Ardbeg is known as the “ultimate Islay malt”. Of all the Islay malt distilleries, it is Ardbeg that most encapsulates the natural aromas, tastes and the “feel” of Islay. The smell of heather-clad peat bogs, tarry rope, smoky bonfires and Atlantic winds full of salty sea spray can all be discovered in a glass of Ardbeg. Ardbeg’s dark and irreverent personality encapsulates the long history of the distillery, its Scottish provenance and the wildness of Islay.
Ardbeg’s creativity is born of these rich Islay cues and is expressed through a unique “Ardbeggian” attitude and a level of passion instilled in its fans, rare with other malt whisky brands. Every May sees the celebration of “Ardbeg Day” around the world, inspired by Islay’s Feis Ile Festival. This annual event offers fans globally the chance to join together at Committee events and celebrations, from the underwater events with Ardbeg Kelpie in 2017, to the Ardbeg “punk Ardcore” celebration in 2022.


Key figures
- 55 PPM (PARTS PER MILLION) OF PEAT IN ARDBEG TEN YEARS OLD
- 160,000+ FANS ON THE ARDBEG COMMITTEE
- 4 COPPER STILLS
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